Some weeks ago, I described the debacle with Planned Parenthood and the Komen foundation as PR Malpractice, as they succeeded in pissing off both sides through their actions.
Periodically, I like to revisit predictions I make to see whether they held water, with an eye towards refining my world model for more accurate predictions in the future. In this case, the prediction was something of a vague one---fundraising and involvement would suffer because of the malpractice.
I confess I didn't expect it to be QUITE this devastating:
Apparently fundraising and involvement in their big yearly event in Fort Worth is down nearly 50% year over year. I didn't expect that, I expected more something along the lines of 10%. Making two big segments of your donor base angry reduces donations: Who would have thought that?
It’s All On Purpose
1 day ago